Remote work myths should have been disproven by now. Afterall, we live in an era when approximately 52% of employed adults worldwide work from home. Yet myths still persist despite being mostly unfounded and hilariously tainted by Google images of casually dressed people lounging in bed and working on their laptops. On the contrary, there […]
It’s the most wonderful time of the year – and the perfect time for business to capitalise on a well executed holiday campaign. Historically speaking, the highest sales spikes occur around the Christmas season. In this pandemic era however, a shift in consumer behaviour is evident. A lot of people are turning to online purchases […]
Hashtags are unique keywords that make content more discoverable on social media platforms. They are curation tools that turn topics into clickable links that take you to other posts or images under the same topic.
What is email marketing used for? Email marketing is used for sending a commercial message to a group of people via email. Basically, all emails sent to potential customers can be considered email marketing. Email marketing includes sending promotional messages, advertisements, catalogues, special offers, and other business acquisition materials through email.
Content curation is all about adding your personal touch and branding to a carefully selected collection of existing content that usually revolves around topics of interest relevant to your business. For example, if you run a bakery shop, part of your social media strategy would be to collect existing content that revolves around baking ingredients, […]
There’s no doubt that a virtual assistant can give your business added value. With the sheer amount of work business owners accomplish by themselves everyday, the support of a virtual assistant could indeed prove to be extremely valuable. But what is a virtual assistant? A virtual assistant or VA is an independent contractor who works […]
What’s it like to be a freelancer and virtual assistant in this day and age? The global pandemic has caused countries to lockdown and impose self-quarantine over its citizens. Due to this, most people are unable to go to the office. Thankfully, you don’t have to be at the office to do work. There are […]
Failing to plan your social media marketing activities efficiently will result in a lot of time wasted. If you are a social media manager, the task of coming up with ideas and then curating and creating posts for your social media marketing plan is already a time consuming activity. But if you have multiple businesses […]
Working From Home? One of the challenges of working from home is controlling clutter in our home office. This is why most of us opt to digitise the bulk of our paperwork. During this time when almost everything is digital, there is very little reason to see clutter on your desk. But every so often, […]
90% of businesses are leveraging social media to increase their visibility and communicate their branding to their customers. Social media management is another way for businesses of all sizes to connect with their customers, create leads, and boost sales. However, creating a social media strategy is a job that requires extra special attention and a […]
As a business owner, you’re likely to be the one wearing all the hats. That’s perfectly fine when you’re bootstrapping operations or just starting out. However, as your business begins to scale, you might find yourself spending the best part of the day doing repetitive tasks just to keep the business running. You should know […]
In order to achieve your business goals, you have to hire the right people to do the right tasks. Notice the emphasis on the word right? That’s because business owners, especially those who own microbusinesses, can easily be caught up in the dilemma of trying to do the job of one team. While business owners […]