Make Your Business Stand Out With These Boxing Day Strategies

Boxing Day has been a traditionally big event in every retail’s calendar with huge droves of people lining up outside stores to take advantage of the huge deals. But, due to the pandemic, a lot of shoppers approach this big discount shopping day with more caution resulting in a slight dip in sales last year. While it may have lost some ground to Black Friday in terms of popularity, Boxing Day remains to be a major shopping holiday and is still very much a big part of the zeitgeist in many parts of the world.

What is Boxing Day?

Boxing Day Australia, Great Britain and in other Commonwealth countries falls on December 26, the day after Christmas. Its origins are varied but the common theme involves boxes (of course), with the most common traditions being:

  • The opening of church alms collection boxes to give the money to the poor.
  • The boxes of gifts given to employees by their employers on the day after Christmas.

There are so many stores that offer irresistible deals and Boxing Day promotions that you have to create new ways to promote your store and stand out this holiday season. With the help of your ever reliable Virtual Assistant, you can capitalise on this bargain hunter’s holiday with these 5 marketing strategies:

  1. Boxing Day special offer

Shoppers have a lot of cash and gift cards at their disposal during this time of the year. So put your products in the spotlight with hard to resist discounts and deals. Offer discounts on a variety of items instead of just one discount code for all items. This will encourage your customers to keep checking your site for new deals to make sure they get the best one.

  1. Boxing day sale related content

During the holidays, people get engrossed in planning dinners, trips, gifts, and parties to even think about Boxing Day sales. Make it easy for them to find your special offers by organising a Boxing Day sales deals menu just for that day. Add price comparisons to call attention to the best deals they could get if they buy from your store.

  1. Helpful shopper information

Add value for your customers by giving them helpful information such as:

  • Trends for the coming year – feature your inventory items that fit the trend (e.g. wearable gadgets, items in the coming year’s pantone color, etc.)
  • Must have guides – feature items that are timeless, essential, or “can’t live without.”
  • Fine print information – include details to frequently asked questions such as your returns/exchanges policy, offer expirations and other limitations, etc.

  1. Reframing for a new audience

Boxing Day isn’t celebrated much in markets outside Great Britain and Commonwealth countries, such as Australia, Canada, and New Zealand. You can still capture those markets by making some adjustments to your messaging. You can reframe it as an after Christmas sale, or year-end-deals, or even a “welcoming the new year” sale event.

  1. Refreshed email marketing strategy

Take a look at your marketing segments and create uniquely targeted campaigns for each one. Optimise your email messaging with catchy subject lines, great graphics, and stellar content for each of these:

  • Most notable customers
  • Recent purchasers
  • Seasonal buyers
  • Gift givers
  • Engaged followers but haven’t purchased 
  • Those who abandoned their shopping carts
  • Those who don’t open your emails

Take your sales to the next level with these tips and prepare for a surge of holiday shoppers. This year could be your best Boxing Day sales performance yet. 

If you need help planning out your Boxing Day marketing strategy, you can work together with a seasoned Digital Marketing Virtual Assistant to map out your game plan. Book a discovery call with us to learn more.

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