Branding

Christmas Marketing Ideas

Make Your Business Stand Out With These Boxing Day Strategies

Boxing Day has been a traditionally big event in every retail’s calendar with huge droves of people lining up outside stores to take advantage of the huge deals. But, due to the pandemic, a lot of shoppers approach this big discount shopping day with more caution resulting in a slight dip in sales last year. …

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Ultimate Digital Marketing Trends in 2021

It’s the new year and there are exciting, new marketing trends to watch out for. In the past, we watched the industry change incrementally, shaped by advances in technology and by financial and geopolitical influences. However, the year 2020 has changed the marketing landscape in leaps and bounds. We not only had a global pandemic …

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3 Things Small Businesses should be doing in 2017

So the Christmas decorations have been packed away and we’ve all recovered from our New Year celebrations. Now the time has come to dust off our keyboards and meet 2017 head on! There are a number of areas in modern small businesses that, while crucial to growth, are often overlooked. There have been amazing leaps …

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4 Quick Ways to Get Better SEO and Google Rankings

Have you tried every SEO and keyword strategy you know, but you’re still not hitting your target? Tom Smith, search and data consultant at Zazzle Media, a digital marketing company based in the UK, offers a number of quick fixes to help ensure that your site is being properly crawled by Google and getting good …

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A Small Business’s Guide to Choosing the Best Domain Name

[Tweet “If you’re a small business trying to make your mark on the Internet, it’s important that you choose your domain name well.”]After all, it is one of the factors that Google considers to determine if your site is relevant to what a particular user is searching for. If you want to create brand awareness …

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Common SEO Mistakes E-Commerce Sites Should Avoid

These days, selling products online can be tough. Apart from the fact that you have to deal with numerous competitors, you also have to ensure that your site is optimised for search engines. According to VWO.com, SEO or search engine optimisation is the fifth most effective digital marketing tool that can help you acquire and …

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Boost the Effectiveness of Your Long-Tail Keywords with Micro-Targeting

Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if …

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How to Make Google-Friendly Content Marketing Strategies on a Limited Budget

Google has always been fond of websites with interesting and quality content. As such, for a small business owner like you, it’s essential that you invest a portion of your marketing budget on your content marketing strategy. By posting interesting and relevant content on your site, not only can you attract the attention of your …

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How A Web Marketing Expert Will Help Your Business Grow

Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design …

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