Branding

3 Things Small Businesses should be doing in 2017

So the Christmas decorations have been packed away and we’ve all recovered from our New Year celebrations. Now the time has come to dust off our keyboards and meet 2017 head on! There are a number of areas in modern small businesses that, while crucial to growth, are often overlooked. There have been amazing leaps …

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4 Quick Ways to Get Better SEO and Google Rankings

Have you tried every SEO and keyword strategy you know, but you’re still not hitting your target? Tom Smith, search and data consultant at Zazzle Media, a digital marketing company based in the UK, offers a number of quick fixes to help ensure that your site is being properly crawled by Google and getting good …

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A Small Business’s Guide to Choosing the Best Domain Name

[Tweet “If you’re a small business trying to make your mark on the Internet, it’s important that you choose your domain name well.”]After all, it is one of the factors that Google considers to determine if your site is relevant to what a particular user is searching for. If you want to create brand awareness …

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Common SEO Mistakes E-Commerce Sites Should Avoid

These days, selling products online can be tough. Apart from the fact that you have to deal with numerous competitors, you also have to ensure that your site is optimised for search engines. According to VWO.com, SEO or search engine optimisation is the fifth most effective digital marketing tool that can help you acquire and …

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Boost the Effectiveness of Your Long-Tail Keywords with Micro-Targeting

Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if …

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How to Make Google-Friendly Content Marketing Strategies on a Limited Budget

Google has always been fond of websites with interesting and quality content. As such, for a small business owner like you, it’s essential that you invest a portion of your marketing budget on your content marketing strategy. By posting interesting and relevant content on your site, not only can you attract the attention of your …

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How A Web Marketing Expert Will Help Your Business Grow

Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design …

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How Reviews Help Small Businesses Get Better SEO and Higher Search Rankings

SEO and ranking high on Google can give small business owners the push they need to get more customers and generate more profits. But did you know that reviews are a key ingredient to better SEO and higher search rankings? Receiving reviews is an absolute MUST, not just for online retailers, but also for local …

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5 Simple Ways to Make Your URLs More Google-Friendly

To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind …

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Google Updates That Matter for Small Businesses

Are you a business owner with an online brand? If yes, you are probably aware of the different updates Google rolls out every now and then. But do you know which one affects you the most? For small businesses, following Google updates is crucial because it can affect your search engine rankings. Staying on top …

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Virtual Elves Are the Support You Need

Working as a travel agent can be extremely stressful at times – with tight deadlines, customers needing assistance 24/7 and trying to find a balance to complete everyday work. Having a Virtual Assistant was the best decision for my business, so it could flourish receiving all the attention it deserves. Some individuals aren’t sure on …

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