Contrary to popular belief, Bitly is more than just a URL shortening and bookmarking service. It can also be quite a huge help to your website or online business. Discussed below are some of the things you probably didn’t know that Bitly could do. Since it was redesigned in 2012, Bitly has added a number […]
A marketing campaign enables businesses to give their customers a better experience and product tailored to fit their wants and needs. The problem with starting a marketing campaign is not resources, budget, or even finding the perfect target audience, but in maintaining a steady uphill momentum of operations, which is especially important during troubling economic […]
Just recently, Google has intensified, yet again, its campaign against web spam. Matt Cutts, the tech giant’s distinguished engineer, has announced over the weekend that the latest Penguin algorithm is now live. Cutts posted the news on his personal Twitter account, saying that the latest update now affects 1% of searches. Penguin was initially launched […]
Being on social media is so much more than having fans or followers. It’s about people connecting, establishing and maintaining relationships, adding value to each others’ lives and building engaged online communities. Social media is social and it’s important to focus on your audience. What do they want to know about? Are they having any […]
Google marked its 15th anniversary by announcing one of the biggest algorithm updates the tech giant has made in years. Named Hummingbird, the new search algorithm is designed to be more precise and to provide users with faster query results. It is also based more on semantic search, focusing on user intent versus individual search […]
I don’t usually post personal prose but lately I have been reflecting on why I do what I do and what real benefit it has for my clients. I try to use what knowledge I glean to develop and improve the products and services I provide, and to make my own business stronger. I’d like […]
Google+ has introduced yet another tool that will definitely benefit many bloggers and writers across the world. With the new update, bloggers and content creators can now embed public posts on other sites. This can be quite useful for those who wish to add more depth to their web documents by using comments or updates […]
Using Facebook for business as another means of marketing your brand requires careful planning and a thorough understanding of the website itself. Here are 4 tips to help you effectively use Facebook for Business 1. Identify Your Audience When launching your brand’s Facebook business page, it’s important to know who your customer is. Take some […]
DropBox is currently one of the most widely used cloud platforms out there, even keeping up with giant competitors like Microsoft, Google and Amazon. DropBox has also become a vital part of running an enterprise, which is actually no surprise since its customer base is made up of over two million businesses from around the […]
You can improve nearly every aspect of your business if you know how to get ahead of your competitors. In the end, developing a competitive edge in business is about cultivating a sure-fire strategy for having the upper hand over the competition. Part of developing a competitive edge involves creating, managing and exploiting skills and […]
A common misconception about networking is the belief that you should get your business and its message out to as many people as possible. Networking isn’t about quantity, it’s about building real relationships with a mutual understanding for each others work. When done effectively, networking can be a powerful way to catapult your business towards […]
Are you having trouble managing your business daily? Angela Raspass, entrepreneurial coach and business catalyst, advises to ask for help! You need to be energised and enthusiastic to be successful. Read the latest guest blog article we did for Angela for the launch of her website – “Outsource to Uplevel” and learn how outsourcing works […]