Contrary to popular belief, Bitly is more than just a URL shortening and bookmarking service. It can also be quite a huge help to your website or online business. Discussed below are some of the things you probably didn’t know that Bitly could do.
Since it was redesigned in 2012, Bitly has added a number of nifty analytics features that can help you determine how popular your links are. By using the service, you’ll have a bitmark that serves as a bookmark that monitors your link’s shares, clicks, and saves on various websites and social media sites. As part of the upgrade, you can see how many people have clicked on or shared your link on your “Stats” page. You can also click on any bitmark to get a detailed analytics report for a particular link.
This feature can be quite useful if you want to determine which social media site is driving more traffic to your website. It also allows you to keep close tabs on your competitors. How, you ask? By simply putting a “+” sign at the end of your competitor’s bitmark, you can see the stats for that particular link.
Bitly has enabled users to customise their bitmarks. Instead of generating random letters and numbers for a shortened link, you can edit them to include your brand name. All you have to do is click on the pen tool so you can enter your own text. Bitly has also recently introduced Bitly for Feelings, a bookmarklet that lets you generate unique shortlinks for links that you like or for links that you hate and want others to hate, too.
You can also connect Bitly to one of your social media networks to see what your friends or followers are sharing. Just click on the “My Network” tab and you can identify the links your friends are sharing. This feature can be extremely useful for your online business as it allows you to easily determine what interests your potential customers.
And finally, you can link Bitly to your blog. With its plugin for WordPress, you don’t have to leave your blog just to create a bitmark for every new blog post you make. It is because the plugin can automatically generate shortlinks every time you publish something on your blog. This enables you to quickly promote your new posts and share their links to other social media sites.
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