Simple Ways to Avoid Buying a Domain Name That Has Been Penalised by Google

Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression […]

April 26, 2014
5 Simple Ways to Optimise Your Google+ Page for Local Listings

5 Simple Ways to Optimise Your Google+ Page for Local Listings

Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or […]

April 19, 2014

Google Algorithm: Soft on Small Businesses, Tough on Ad Spammers

Search giant Google has undertaken various changes in its search algorithm during this year’s first quarter, including updates that will help small businesses and harm websites that feature too many ads. Google’s Panda to Care for [Business] Cubs Matt Cutts, Google’s head of search spam, revealed during the Search Marketing Expo in March that the […]

March 29, 2014