The power of social media marketing. Our expert tips and strategies will help you amplify your brand and engage your audience on social platforms.
Throughout the years, Google has been known for using different factors to provide you with better search results whenever you look up various things online. Now, it seems that what you are watching on the television could also be used by the tech giant to provide you with more relevant search results. Bill Slawski, an […]
Have you noticed anything with Google Search lately? If you’re a frequent Search user, you’ve probably noticed that vital information about the author of a particular piece of online content are no longer showing up on search result pages. If you’re wondering why this is so, there is a simple explanation for this: the tech […]
Google has been known to surprise the online community with its various projects and updates to its search algorithm. And over the last couple of months, it seems that the tech giant is cooking up another project that could be quite useful for all Internet users. According to reports, Google’s latest undercover project is called […]
If you haven’t been using “close variants” in your Google AdWords campaign, be warned. The tech giant announced that starting next month, you won’t be able to use exact phrase and keyword matching anymore. Close variant keyword matching will be applied to all existing AdWords account once the update has been rolled out. Currently, each […]
As you may know, email marketing is one of the most popular ways businesses reach out to their customers. Efficient and cost-effective, it is also a great method to obtain leads to potential customers. But with Google’s new tabbed inbox and prominent unsubscribe option, experts believe that they have the potential to affect email marketing […]
It is no secret that over the last couple of years, Google has been stepping up its game when it comes to battling web spam. And just recently, the tech giant has announced not one, but two updates to its search algorithm. Matt Cutts, head of Google’s web spam team, confirmed that they have rolled […]
Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression […]
Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or […]
Contrary to popular belief, Bitly is more than just a URL shortening and bookmarking service. It can also be quite a huge help to your website or online business. Discussed below are some of the things you probably didn’t know that Bitly could do. Since it was redesigned in 2012, Bitly has added a number […]
Just recently, Google has intensified, yet again, its campaign against web spam. Matt Cutts, the tech giant’s distinguished engineer, has announced over the weekend that the latest Penguin algorithm is now live. Cutts posted the news on his personal Twitter account, saying that the latest update now affects 1% of searches. Penguin was initially launched […]
Being on social media is so much more than having fans or followers. It’s about people connecting, establishing and maintaining relationships, adding value to each others’ lives and building engaged online communities. Social media is social and it’s important to focus on your audience. What do they want to know about? Are they having any […]
Google marked its 15th anniversary by announcing one of the biggest algorithm updates the tech giant has made in years. Named Hummingbird, the new search algorithm is designed to be more precise and to provide users with faster query results. It is also based more on semantic search, focusing on user intent versus individual search […]