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5 Ways a Virtual Assistant can Help You your Content Marketing

Content Marketing is a term that covers a variety of marketing techniques involved in the creation and sharing of content that gives value to your audience, and in turn helps win over prospects and new clients. It’s a great way to build relationships online, showcase your brand and set you up as a thought leader …

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3 Crucial Business Tasks that can be Outsourced to a Virtual Assistant

Many business owners can be confused about the kinds of tasks they can hand over to a Virtual Assistant. There are many and more things that a talented VA can do within your business, but there are a few essential tasks, that when outsourced correctly, can bring value to your company, making your operations more …

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How to Optimise Your E-Commerce Site for Both Customers and Google

If you are selling products online, it’s very important that your e-commerce site is optimised for both Google and your customers. Otherwise, you are wasting the opportunity to attract more traffic and generate more sales. Stoney deGeyter, CEO at Pole Position Marketing, shares some tips on how you can improve the performance of your e-commerce …

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Get to Know Your Audience Better for Higher Google Rankings

To rank on Google, you should have a well-crafted digital marketing campaign. But before you start developing your digital marketing strategies, you must know exactly who your target audience is. According to Mindy Weinstein, founder and president of Market Mindshift, a digital marketing agency based in the U.S., the crux of a good online marketing …

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4 Quick Ways to Get Better SEO and Google Rankings

Have you tried every SEO and keyword strategy you know, but you’re still not hitting your target? Tom Smith, search and data consultant at Zazzle Media, a digital marketing company based in the UK, offers a number of quick fixes to help ensure that your site is being properly crawled by Google and getting good …

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Virtual Assistants are the Perfect Match for Busy Entrepreneurs

Your business is your baby. You want to nurture it, help it grow and be the very best business it can be. At any given time an industrious entrepreneur will be strategizing innovative ways to develop products and services while simultaneously keeping operations running smoothly, making sure clients are happy and also relentlessly seeking new …

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Google Rolls Out 3 New AdWords Updates, Retires Converted Clicks

For those who are using Google AdWords to generate traffic for their site, the tech giant has recently made two important announcements. First, it is retiring an AdWords metric that has been around for the last 15 years. Second, Google has made three updates designed to help businesses and advertisers generate more profits amid the …

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A Small Business’s Guide to Choosing the Best Domain Name

[Tweet “If you’re a small business trying to make your mark on the Internet, it’s important that you choose your domain name well.”]After all, it is one of the factors that Google considers to determine if your site is relevant to what a particular user is searching for. If you want to create brand awareness …

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How to Solve Common Problems with Mobile SEO

As there are more people using mobile devices to surf the Internet and with Google announcing it will use a site’s mobile responsiveness as a ranking factor, it’s very important for small businesses to ensure that their respective sites are mobile-friendly. Not only will this help them attract more customers and generate more sales, it …

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Should You Add More Characters to Your Title Tag?

Over the last few weeks, Google has been looking into changing the width of the left-hand column. Reports said that the tech giant is conducting some tests to expand containers from 512 pixels to 600 pixels. Google has also increased the length of result titles appearing on SERPs.  Because of this update, marketers and website …

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Old School SEO Strategies You Should Say Goodbye To

As you may know, the online world is a dynamic one. It continues to evolve everyday. Just take a look at Google. Over the past few years, it has released a number of updates to provide users with a better and more efficient way to search information online. If you want to succeed online, therefore, …

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What Can You Learn from Google’s Annual Web Spam Report

Over the last few years, Google has intensified its campaign against web spam to ensure that users will get reliable and useful online information. Just recently, it has released its annual report on how it fought spammy links and web content over the last 12 months. As a business owner or a web master, it’s …

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