A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager.

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If you haven’t been using it, now is the perfect time to do so. It’s free and user friendly. But how exactly can you use it to help achieve your business goals and objectives?

Control how your tags are defined

Google Tag Manager has an automated tag management feature that gives you the power to customise how your tags are defined based on your specific requirements. As a result, you can make changes to your website even without the assistance of a web developer. Not only does it help you save time, it enables you to minimise your operating costs since you don’t have to call your web developer every time you want to make small changes to your site.

Easy-to-use interface

One of the most notable features of Google Tag Manager is that it is easy to use. In fact, anyone can take advantage of its features, from SEOs and SEMs, to webmasters and web developers. It has an easy-to-use interface that promotes fast and convenient processing. You can also create user accounts with a specific level of authority.

Track data with ease

As mentioned earlier, Google Tag Manager can be a big help if you want to assess the performance of your website and other online marketing efforts. You can use it to deploy various types of tracking codes, which helps Google Analytics track different types of information. What’s more, it’s compatible with both Google and non-Google metrics so you don’t have anything to worry about in case you’re not using Google analytics to measure your website’s performance.

Controlling tags with Google Tag Manager

When it comes to Google Tag Manager, there are three important elements you should take into account: the tag, variable, and the trigger.

All tags load independently from each other, but they load in parallel with other elements of your website. What you should do is select the most important data elements on your web pages. Then, collect them with the variables.

You can control an infinite number of variables with Google Tag Manager. Also, you can assign the frequency and the manner the tags are deployed.

Learn more about Google Tag Manager and how it can benefit your business here