Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if […]
Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with […]
Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design […]
Richard Branson famously says, “There are no quick wins in business – it takes years to become an overnight success.” I was reminded of this quote recently as I heard yet another potential client voice hopes that hiring a Virtual Assistant would be the solve all, quick fix that they’d been searching for! Yes, that’s […]
Business today requires entrepreneurs to use social media tools in the promotion of their products and services globally. Gone are the days of waiting for clients to come to a physical store to make a purchase. Today, the majority of business owners have social sites to promote and sell their wares. Virtual stores have become […]
To determine if what you are offering is relevant to the information a searcher is looking for, it’s important to understand that it’s not only the content of your site that Google’s search spiders crawl. Believe it or not, the search giant also takes your site’s URLs into consideration. As such, no matter what kind […]
We love to take pictures. We take a snapshot of the places we went to, the people we love, and even the food we eat. With the advent of camera phones, it is so much easier to take pictures nowadays. The only problem is the memory storage — but not anymore. Google have introduced an […]
Technology has become the backbone to all businesses so it is no surprise that technology is continuing to advance when it comes to travel. While it can be hard to let go of your business to enjoy your well deserved time off, ultimately your business can be better for it as you return less stressed […]
We’ve been trying a lot of different techniques on social in the past few weeks and measuring the success of each to see if we can implement them on a weekly basis for our own social pages and that of the client’s we support.Some have worked, some have disappointed – but there has been one […]
Picture this scenario: you’ve just drafted up an email chock full of sensitive information, but in your tired and overworked state you send it to the wrong person! Or better yet, you’re raving to your best friend about your latest man-crush. But instead of sending the text to your friend, you accidentally send it to […]
Last week was eye opening – mind blowing even, as I took off to the Philippines to sit down and meet with my team of VA’s, share ideas, start conversations and find out what really makes the life blood of Virtual Elves tick. I spent the week travelling to Cebu, Davao City and Manila and […]
The search giant Google has an autocomplete service that tries to predict your search even before you’ve finished with typing. This has become very convenient for users since it already suggests possible queries, which saves time. For businesses, this has been a valuable tool to see what phrases are being searched the most, for their […]