It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it.
“Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote
Here are a few tips to help you get started:
1. Use WordPress
There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog.
2. Use a sitemap
If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings.
3. Create quality posts
Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts.
4. Keep you content fresh
Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long.
Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!