Just recently, Google has released “Search Quality Rating Guidelines,” which is a 157-page document designed to help human quality raters assess and rate a list of sites. These guidelines reportedly give insights into what Google deems as a high quality site. Here’s what you can learn from the guide so you can adjust your online […]
Google’s Quality Rating Guidelines Show What Makes a Quality Website Read More »
Because more and more people are using mobile devices to access the Internet, it’s important for all business owners to ensure that their websites are mobile-friendly. Now, they have more reasons to go mobile-friendly as Google has been cooking up the Accelerated Mobile Page, or AMP, over the past year. AMP is basically an open-source
4 Important Things Businesses Should Know about Google’s AMP Update Read More »
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your search ranking on Google. According to experts, blogging presents a human side to your business. It makes your company more accessible and trustworthy. And while it may be easy for potential customers to dismiss your ads, they are unlikely to ignore your blog, especially if they can get free information from it. “Starting a blog may seem a daunting task. But with the right strategy, the benefits are plentiful!” Tweet this quote Here are a few tips to help you get started: 1. Use WordPress There are many content management systems (CMS) that you can use to run and manage your blog, but if you want one that is reliable, check out WordPress. According to Google’s Matt Cutts, WordPress is the best CMS for optimised blogging. In fact, he even uses it himself. WordPress is free, easy to use and helps solve 80% to 90% of your SEO problems. It has a wide range of plugins that you can use to improve the functionality of your blog. 2. Use a sitemap If you’re using WordPress for your blog, make sure that you take advantage of the sitemap plugin. A sitemap makes it easier for search engines to find all the content of your blog. Because it makes your site more accessible and makes it easier for Google’s search bots to crawl your site, it can help improve your site’s search rankings. 3. Create quality posts Google prioritises sites and blogs with excellent content. This is why it’s important to ensure the quality of your blog posts if you want to rank high on Google. For starters, make sure to use normal language. If it sounds like a child wrote your blog, Google will know it. What’s worse is that your search ranking, not to mention your site’s credibility and integrity, will be negatively affected by it. As such, you should take the time to create quality and interesting blog posts. 4. Keep you content fresh Google and other search engines love blogs and websites that are always updated. As such, keep your content fresh and up to date. To prevent your blog from going stale, you can either create new posts or repurpose old ones that have been sitting on your site for so long. Need help with creating a search engine optimised blog for your business? We can assist with the creation, administration and promotion of specialised content to suit your industry! Get in contact now to discuss strategy and options!
Blogging Tips for Better Google Ranking Read More »
Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if
Boost the Effectiveness of Your Long-Tail Keywords with Micro-Targeting Read More »
If it has been quite some time since you last updated the Knowledge Graph information for your business, don’t be surprised if Google gives you a reminder to check it if is up to date. According to Search Engine Journal, the tech giant is actively reminding business owners to keep their business information updated to
Google Encourages Business Owners to Keep Their Knowledge Graph Updated Read More »
Just recently Google has launched Smart Goals, a feature on Google Analytics that can be a huge help for site owners and online marketers especially those who are using AdWords to promote their brand, products, or services. If you’re keen on improving your site’s ability to generate traffic and attract the attention of potential customers,
Google Smart Goals are Here to Help You Get More Traffic Read More »
Google has always been fond of websites with interesting and quality content. As such, for a small business owner like you, it’s essential that you invest a portion of your marketing budget on your content marketing strategy. By posting interesting and relevant content on your site, not only can you attract the attention of your
How to Make Google-Friendly Content Marketing Strategies on a Limited Budget Read More »
Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with
Is Your Web Content Google Panda-Friendly? Read More »
Whether you own a small or large business, it is very important to ensure that your website complies with Google’s latest algorithm update. This way, you can avoid Google penalties that may affect the ranking of your website. In addition, you can also improve the functionality and visibility of site. Over the last couple of
Google Incorporates Panda into Core Ranking Algorithm, Focuses More on Site Quality Read More »
Recently, Google announced that it will prioritise a site’s HTTPS pages by default even when an HTTP equivalent exists. This is reportedly part of the search giant’s efforts to make searching and browsing the Internet much safer for all users and to eventually have everyone landing on a web page with a private connection. Understandably,
No Link Authority Loss When Moving from HTTP to HTTPS, Google Confirms Read More »
Do you run a business and are you wondering how you can attract more customers or readers? Well of course, you already know that having a website is the number one requirement if you want to attract people through the internet. And investing in an online marketing expert to give you a nice website design
How A Web Marketing Expert Will Help Your Business Grow Read More »
SEO and ranking high on Google can give small business owners the push they need to get more customers and generate more profits. But did you know that reviews are a key ingredient to better SEO and higher search rankings? Receiving reviews is an absolute MUST, not just for online retailers, but also for local
How Reviews Help Small Businesses Get Better SEO and Higher Search Rankings Read More »
