Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating con...
How to Prepare Your Site for Google’s Upcoming Mobile Update
Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. T...
Google Redesigns AdWords Interface
Shortly after revealing a new layout for its search engine result pages or SERPs, Google has recently redesigned the AdWords interface. The AdWords interface is basically where online marketers and business owners manage their PPC campaigns ...
What are the Benefits of Using Google Tag Manager?
A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager. Google Tag Manager can be a great ...
Google’s Top 3 Ranking Signals Revealed
For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most importan...
Google’s Local Business Cards in the Works
Google is said to be working on another way to display search results that can significantly affect local search results. The new update, dubbed “Google Local Business Cards” by many (although the name is unofficial) could help s...
Google’s Quality Rating Guidelines Show What Makes a Quality Website
Just recently, Google has released “Search Quality Rating Guidelines,” which is a 157-page document designed to help human quality raters assess and rate a list of sites. These guidelines reportedly give insights into what Google...
4 Important Things Businesses Should Know about Google’s AMP Update
Because more and more people are using mobile devices to access the Internet, it’s important for all business owners to ensure that their websites are mobile-friendly. Now, they have more reasons to go mobile-friendly as Google has bee...
Blogging Tips for Better Google Ranking
It’s no secret that Google favours websites that provide users with useful and valuable information. This is why blogging has remained one of the best options for solid content marketing and improving your ...
Boost the Effectiveness of Your Long-Tail Keywords with Micro-Targeting
Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, sema...
Google Encourages Business Owners to Keep Their Knowledge Graph Updated
If it has been quite some time since you last updated the Knowledge Graph information for your business, don’t be surprised if Google gives you a reminder to check it if is up to date. According to Search Engine Journal, the tech giant...
Google Smart Goals are Here to Help You Get More Traffic
Just recently Google has launched Smart Goals, a feature on Google Analytics that can be a huge help for site owners and online marketers especially those who are using AdWords to promote their brand, products, or services. If you’re k...
