Search Engine Optimisation

Bigger and Better Google AdWords Coming Your Way

If you have been using Google AdWords to promote your site or attract more customers, the tech giant has excellent news for you. Just recently, Google announced that it will increase AdWords’ ad text limits to twice its current size. With the Expanded Text Ads, you can now add more words to your PPC ads. …

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Should You Add More Characters to Your Title Tag?

Over the last few weeks, Google has been looking into changing the width of the left-hand column. Reports said that the tech giant is conducting some tests to expand containers from 512 pixels to 600 pixels. Google has also increased the length of result titles appearing on SERPs.  Because of this update, marketers and website …

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Should Marketers be Worried about the Growth of Voice Search

Before voice search, Google relied on written keywords to help users find things online. Then, the tech giant moves from keywords to user intent with the launch of the Hummingbird update. Now, it looks like Google is looking into the potential of spoken keywords. According to reports, voice search is growing and the tech giant …

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Old School SEO Strategies You Should Say Goodbye To

As you may know, the online world is a dynamic one. It continues to evolve everyday. Just take a look at Google. Over the past few years, it has released a number of updates to provide users with a better and more efficient way to search information online. If you want to succeed online, therefore, …

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What Can You Learn from Google’s Annual Web Spam Report

Over the last few years, Google has intensified its campaign against web spam to ensure that users will get reliable and useful online information. Just recently, it has released its annual report on how it fought spammy links and web content over the last 12 months. As a business owner or a web master, it’s …

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Choosing Blog Post Images Your Audience and Google will Like

Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating content. However, it’s also important to consider the images you’ll use on …

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How to Prepare Your Site for Google’s Upcoming Mobile Update

Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. This is to make it much easier for users to find pages that are mobile-friendly and relevant to …

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Google Redesigns AdWords Interface

Shortly after revealing a new layout for its search engine result pages or SERPs, Google has recently redesigned the AdWords interface. The AdWords interface is basically where online marketers and business owners manage their PPC campaigns and see where their copies are displayed. It was first created in 2001 exclusively for text-based ads. With the …

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What are the Benefits of Using Google Tag Manager?

A couple of years ago, Google introduced a powerful tool that allows marketers to control their digital marketing data through the use of code snippets on their website. This tool is the Google Tag Manager. [Tweet “Google Tag Manager can be a great help when it comes to conversion tracking, analytics, and many other tracking-related …

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Google’s Top 3 Ranking Signals Revealed

For years, online marketers and business owners have been beating their brains out trying to figure out how websites rank on Google. Now, however, they don’t have to do that because the tech giant itself reveals its three most important ranking signals. No matter how big or small your business is, it’s important that you …

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Google’s Local Business Cards in the Works

Google is said to be working on another way to display search results that can significantly affect local search results. The new update, dubbed “Google Local Business Cards” by many (although the name is unofficial) could help smaller businesses get more exposure and at the same time, make it easier for consumers to find the …

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Google’s Quality Rating Guidelines Show What Makes a Quality Website

Just recently, Google has released “Search Quality Rating Guidelines,” which is a 157-page document designed to help human quality raters assess and rate a list of sites. These guidelines reportedly give insights into what Google deems as a high quality site. Here’s what you can learn from the guide so you can adjust your online …

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