Search Engine Optimisation

4 Link Building Myths Small Business and SEOs Should Forget About

Throughout the years, big and small businesses have used link building to rank on Google and other search engines. Although some believe that it is no longer effective, many experts believe that this SEO strategy should still be an integral part of your overall marketing campaign. To assure you that link building is still relevant …

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How to Optimise Your E-Commerce Site for Both Customers and Google

If you are selling products online, it’s very important that your e-commerce site is optimised for both Google and your customers. Otherwise, you are wasting the opportunity to attract more traffic and generate more sales. Stoney deGeyter, CEO at Pole Position Marketing, shares some tips on how you can improve the performance of your e-commerce …

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Google’s Latest Innovation on Adwords and Device Bidding

Great news to all business owners! Google’s latest update will help business owners and advertisers in providing a relative upsurge of profits by using their latest AdWords. For several years, Google has been providing people with Google AdWords to precipitate traffic for their site. With their commitment to customers, Google continues to prioritize mobile-first which …

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SEO Myths You Should Junk This 2016

It’s 2016 and we’re closer to 2020 than to 2010. However, you’ll be shocked at the number of people who still believe certain myths about search engine optimisation and getting your website to rank on Google. Despite the sheer number of case studies conducted over the last few years, they still continue to believe these …

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Get to Know Your Audience Better for Higher Google Rankings

To rank on Google, you should have a well-crafted digital marketing campaign. But before you start developing your digital marketing strategies, you must know exactly who your target audience is. According to Mindy Weinstein, founder and president of Market Mindshift, a digital marketing agency based in the U.S., the crux of a good online marketing …

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4 Quick Ways to Get Better SEO and Google Rankings

Have you tried every SEO and keyword strategy you know, but you’re still not hitting your target? Tom Smith, search and data consultant at Zazzle Media, a digital marketing company based in the UK, offers a number of quick fixes to help ensure that your site is being properly crawled by Google and getting good …

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Google Rolls Out 3 New AdWords Updates, Retires Converted Clicks

For those who are using Google AdWords to generate traffic for their site, the tech giant has recently made two important announcements. First, it is retiring an AdWords metric that has been around for the last 15 years. Second, Google has made three updates designed to help businesses and advertisers generate more profits amid the …

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A Small Business’s Guide to Choosing the Best Domain Name

[Tweet “If you’re a small business trying to make your mark on the Internet, it’s important that you choose your domain name well.”]After all, it is one of the factors that Google considers to determine if your site is relevant to what a particular user is searching for. If you want to create brand awareness …

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How to Solve Common Problems with Mobile SEO

As there are more people using mobile devices to surf the Internet and with Google announcing it will use a site’s mobile responsiveness as a ranking factor, it’s very important for small businesses to ensure that their respective sites are mobile-friendly. Not only will this help them attract more customers and generate more sales, it …

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Common SEO Mistakes E-Commerce Sites Should Avoid

These days, selling products online can be tough. Apart from the fact that you have to deal with numerous competitors, you also have to ensure that your site is optimised for search engines. According to VWO.com, SEO or search engine optimisation is the fifth most effective digital marketing tool that can help you acquire and …

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5 Key Points Business Owners Should Know about Local SEO in 2016

Local SEO is crucial for small businesses as it helps them attract customers and generate profits. It makes your business more accessible and easier to find, regardless of whether you have a traditional brick and mortar store or not. But how exactly do you master local SEO? Folks at LocalSEOGuide.com have looked at more than …

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