Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating content. However, it’s also important to consider the images you’ll use on your site or blog. Remember, while it’s important to ensure that your site is producing SEO juice, it’s also vital that you get your audience to read your post, which is something the images can help you with.
Data have shown that people are more inclined to read an article or a post if there are accompanying pictures. Pictures or images help keep the audience engaged, preventing their attention from going elsewhere. They also help bring out the most interesting points of an article.
To ensure that you’re using the right images in your post, here are a few tips you must consider
1. Choose images that are relevant
When choosing a photo or illustration for your post, see to it that it is relevant to the topic you are discussing. It should make people want to read your blog and at the same time, it should help explain something that you’ve written on your article. Otherwise, it could cause confusion amongst your readers.
2. Be careful about using images you’ve found on the Internet
Like written works, pictures and images have copyright on them, which is why you shouldn’t just include any photo or illustration you’ve found online in your post. Fortunately, there are image databases wherein you can buy or borrow pictures from. If you’re going to use an image owned by somebody else, you should ask for permission first or give credit to the owner on your post.
3. Take your own pictures
If you don’t want to use stock images because you want an original photo or illustration to go with your article, consider taking your own pictures or hiring an illustrator. Aside from the fact that it helps you avoid copyright issues, it also ensures that the image fits your post perfectly and is original and, therefore, can’t be found on another blog.
4. Ensure that the images won’t affect your site’s loading time
Google hates sites that are slow because they give bad user experience. To ensure that your site has fast loading times, avoid using extremely large images as they tend to negatively affect the loading time of your web pages. Before you include an image in your post, consider compressing the picture to reduce its size.
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