To establish an online presence, first, you must have a website. And for your website to be easily accessible, it should have a domain name. However, a recent survey conducted by Google has revealed that as of this year, about 55% of small businesses still don’t have their own website. With millions of people spending […]
As you may know, email marketing is one of the most popular ways businesses reach out to their customers. Efficient and cost-effective, it is also a great method to obtain leads to potential customers. But with Google’s new tabbed inbox and prominent unsubscribe option, experts believe that they have the potential to affect email marketing […]
Hands up who gets distracted at work? Depending on your workplace or industry, there are many types of distractions that barrage us every day, clamouring for attention and breaking your focus. Completing a task well, no matter what it is, requires a certain amount of time and concentration – if your mind is all […]
It is no secret that over the last couple of years, Google has been stepping up its game when it comes to battling web spam. And just recently, the tech giant has announced not one, but two updates to its search algorithm. Matt Cutts, head of Google’s web spam team, confirmed that they have rolled […]
There is a very broad range of business tasks you can outsource – from creative services such as graphic and document design, to technical jobs such as web development and SEO (and just to get a sneaky plug in – we can help you with these too!) But for the purpose of this article let’s […]
Having your own domain name is vital to your overall online marketing strategy. For starters, it gives your business credibility and makes your company look professional. It also makes it easier for your customers and prospects to find you online. And when it comes to your company’s image, it gives your target audience the impression […]
Over the last few years, Google has made significant changes to its Google+ platform. While these changes significantly improve the tech giant’s social media platform, some of these changes left businesses and brands confused, especially when it came to optimising their local presence. But regardless of whether businesses are using old Google+ Places Page or […]
As a business owner, you’ve probably recognised the necessity of being ‘present’ in your business. You need to be around to make decisions, delegate and strategise how best to build your brand. But clocking 80-hour work weeks month after month is an unreasonable expectation! So how can you carve out a better work/life balance for […]
Nothing can be more stressful for a website owner than seeing a notification of manual action from Google in your Google Webmaster Tools account. After all, this basically means that the tech giant is hounding your heels for having bad links, and unless you act immediately, your website’s traffic and search ranking will definitely suffer […]
If you’ve worked with me before, you’ll know that I use the Philippines to source the majority of my VA talent. Not only do I champion candidates from the Philippines for my own clients, Cherry Bonachita , my own full time Virtual Assistant, hails from the Philippines also. Cherry and I have been working together […]
In any business there are issues and situations that throw a spoke in the operational wheels and disrupt your daily work routine – this is the same with Virtual Outsourcing! Technology fails, inclement weather, family crisis – these are a few problems you may face when working with your VA. Fortunately, as a Virtual Outsourcing […]
Search giant Google has undertaken various changes in its search algorithm during this year’s first quarter, including updates that will help small businesses and harm websites that feature too many ads. Google’s Panda to Care for [Business] Cubs Matt Cutts, Google’s head of search spam, revealed during the Search Marketing Expo in March that the […]