Can your clients find your front door?

This article is courtesy of Karen Quant, Master Teacher of Interior Alignment from www.sacredclearings.com.au We have all tried to find a street address to a home or office building and no number is in sight. You go down the street hoping to find another number so you can make reference to it and work it […]

September 9, 2014

Google AdWords to Say Goodbye to Exact Keyword Matching

If you haven’t been using “close variants” in your Google AdWords campaign, be warned. The tech giant announced that starting next month, you won’t be able to use exact phrase and keyword matching anymore. Close variant keyword matching will be applied to all existing AdWords account once the update has been rolled out. Currently, each […]

August 30, 2014

Systems – they’re not just for franchises

‘Real’ entrepreneurs don’t seem to like systems. They go against the whole risk-taking, fly-by-the-seat-of-your-pants approach that characterises dynamic and innovative businesses. A system isn’t sexy. It’s boring and rigid. It’s a cookie-cutter approach that can’t be as good as anything a ‘real’ entrepreneur would do. Or is it? Systems are the difference between having a […]

August 19, 2014