After being hit by Panda before, you certainly don’t want to experience another major downturn in incoming traffic when Google update its search algorithms. Otherwise, it can set you back and make it much harder for you to attract the attention of your target audience. Now, it seems that the tech giant is rolling out another major Panda update this week and you’d definitely want to be prepared to avoid being penalised again.
Glenn Gabe, digital marketing consultant at G-Squared Interactive, shares some helpful tips on how to avoid future Panda hits after recently recovering from a penalty. Read on and find out what they are.
Tip No 1: Analyse your top landing pages. According to Glenn, you must analyse the top landing pages receiving organic traffic to ensure that “all is OK from a content quality standpoint.” Using Google Analytics and Webmasters Tools, you should also compare post-recovery timeframe to the timeframe when you have been hit by Panda as it can help you determine the change in traffic level per URL. Also, take note of the keywords leading to your various landing pages and ensure that they are relevant. Glenn pointed out that if they cannot satisfy your web visitors, Google may notice that and penalise you again.
Tip No 2: Check your mobile traffic. These days, there have been a growing number of smart phone users who access the Internet through their mobile devices. Because of this, Google is also relying on mobile traffic data to determine if a website is committing infractions. To avoid being hit by Panda, Glenn said you should understand how much mobile traffic your site is attracting via Google and where this traffic is coming from. This will help you determine if your site has ad, content, and technical problems that could potentially lead to a Panda penalty.
Tip No 3: Let real people test your website. Most site owners focus on fixing technical issues. What they don’t realise is that Panda also considers user happiness to determine if a website needs to be penalised. As such, Glenn stressed out that if you don’t want to be hit by Panda again, you should have real people test your website and ask them to provide feedback. This will allow you to gauge how user friendly your site is, which will help you avoid being hit by Panda.
Being penalised by Panda after a recent recovery is simply heart-breaking. As such, make sure you follow Glenn’s advice to avoid being hit by Google once it launches its latest version of Panda this week.