So the Christmas decorations have been packed away and we’ve all recovered from our New Year celebrations. Now the time has come to dust off our keyboards and meet 2017 head on! There are a number of areas in modern small businesses that, while crucial to growth, are often overlooked. There have been amazing leaps […]
Understand the Risks of using Copyrighted Images in your Business Visual media is a useful way to quickly grab your audience’s attention. A recent study has illustrated that image posts receive 120-180% more engagement than text based posts.[1] Whether you’re using a photograph on your blog or a graphic on social media, it’s well known […]
Content Marketing is a term that covers a variety of marketing techniques involved in the creation and sharing of content that gives value to your audience, and in turn helps win over prospects and new clients. It’s a great way to build relationships online, showcase your brand and set you up as a thought leader […]
Being chained to your desk every day can definitely sap motivation. It’s nice to have the freedom to be able to take your work on the road, check emails when you’re in transit and keep abreast of things while enjoying a cup of joe at your local coffee shop. This is all part of that […]
Do you often fall victim to those days where you’re scrambling around jumping from one task to the next without finishing any of them? Do you lose sleep over deadlines that have arrived ‘all of a sudden’? Do you waste time cruising through emails a hundred times a day, answering random queries from one client […]
When I was first starting out building my own business I had this idea in my head that in order to operate on a shoestring budget I needed to do everything myself. Building a support team took time and money, and was really only something you could do once you’d hit the big time and […]
As there are more people using mobile devices to surf the Internet and with Google announcing it will use a site’s mobile responsiveness as a ranking factor, it’s very important for small businesses to ensure that their respective sites are mobile-friendly. Not only will this help them attract more customers and generate more sales, it […]
These days, selling products online can be tough. Apart from the fact that you have to deal with numerous competitors, you also have to ensure that your site is optimised for search engines. According to VWO.com, SEO or search engine optimisation is the fifth most effective digital marketing tool that can help you acquire and […]
Local SEO is crucial for small businesses as it helps them attract customers and generate profits. It makes your business more accessible and easier to find, regardless of whether you have a traditional brick and mortar store or not. But how exactly do you master local SEO? Folks at LocalSEOGuide.com have looked at more than […]
As you may know, the online world is a dynamic one. It continues to evolve everyday. Just take a look at Google. Over the past few years, it has released a number of updates to provide users with a better and more efficient way to search information online. If you want to succeed online, therefore, […]
Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. This is to make it much easier for users to find pages that are mobile-friendly and relevant to […]
The ways in which a Virtual Assistant can help you in your business are limitless if you’re committed to implementing modern systems and processes and taking your business to the cloud. There are lots of tasks that a Virtual Assistant do for you which will alleviate the strain from an operational standpoint – but how […]
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