google algorithm

Google Algorithm: Soft on Small Businesses, Tough on Ad Spammers

Search giant Google has undertaken various changes in its search algorithm during this year’s first quarter, including updates that will help small businesses and harm websites that feature too many ads. Google’s Panda to Care for [Business] Cubs Matt Cutts, Google’s head of search spam, revealed during the Search Marketing Expo in March that the …

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Google Updates AdWords Ad Rank Algorithm – Super Saturday SEO

Google AdWords is one of the online marketing tools that are being used by many businesses to drive traffic to their sites nowadays. Because Google is one place where most people go to find stuff online, many business owners find it a must to advertise on a platform that attracts millions of users every day. …

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Google’s Hummingbird Update Takes Flight

Google marked its 15th anniversary by announcing one of the biggest algorithm updates the tech giant has made in years. Named Hummingbird, the new search algorithm is designed to be more precise and to provide users with faster query results. It is also based more on semantic search, focusing on user intent versus individual search …

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