If you haven’t been using Twitter to promote your business online, now is the perfect time to do so. According to reports, tweets will now soon be visible on Google searches. Apparently, Google and Twitter have struck a deal that would make the latter’s 140-character updates more searchable online.
Google has always manually crawled Twitter’s firehose, which is the stream of data generated by the microblogging service’s 284 million users. But with the latest partnership, tweets will be automatically visible in searches as soon as they are posted. This latest update is expected to take effect within the first half of 2015, company insiders have revealed. They added that engineers from both companies are already working on the arrangement.
According to observers, Twitter’s partnership with Google is part of the microblogging platform’s efforts to make sure its content is seen beyond its own website. Ameet Ranadive, senior director of product at Twitter, wrote a blog post earlier this week about Syndicated Promoted Tweets. These tweets bring paid tweets to third party websites and apps as native content. Yahoo Japan and Flipboard, a magazine-format mobile app that acts a social network aggregator, are amongst the first to adopt Syndicated Promoted Tweets.
Google and Twitter had a similar deal from 2009 to 2011. However, Ali Rowghani, Twitter’s former chief operating officer, had been against renewing the agreement. It was said that Rowghani wanted the microblogging site to keep more control over its content. Now that the two companies have seemed to renew their partnership, good things are expected to come to Google and Twitter’s way.
Doug Anmuth, an analyst at JP Morgan, believed that the renewed relationship would benefit both companies. According to him, it would provide Twitter with more opportunities to “convert and possible monetise logged out users.” It could also increase the number of times people with a Twitter account would check the site.
As for Google, Anumth said the partnership would help the search giant provide users with better search results. “For Google, we believe search results will be enhanced by access to real-time tweets and a much broader amount of content,” he wrote.
Throughout the years, studies have shown that combining social media and SEO is a great way to improve your online visibility and attract the attention of more customers. Now that Twitter and Google is reportedly working towards a partnership, now is indeed a good time to start using Twitter as part of your online marketing campaign so you can improve your website’s search rankings and profit potential.