A Milestone Moment for Virtual Elves
Fifteen years ago, Virtual Elves began with a laptop at the kitchen table and one clear goal: to make life a little easier for business owners.
Today, that simple goal has evolved into something far greater — something that’s now being recognised on a national stage.
In 2025, Virtual Elves is proud to be named a finalist in three major business award programs. These nominations are not just a celebration of our work — they’re a reflection of the growing impact of virtual assistant support across Australia.
Finalist: Australian Professionals Small Business Champion Awards
We’re honoured to be a finalist in the Professional Services category at the Australian Professionals Small Business Champion Awards.
This award program celebrates the best in Australian small business — those who show excellence in service, innovation, and impact. To be included in such company is a proud moment for our entire team.
For Virtual Elves, this recognition acknowledges the calibre of work our virtual assistants deliver every day. It also shines a light on the essential role professional support plays in the success of small businesses.
Finalist: AusMumpreneur Awards 2025 (Four Categories)
We’re also thrilled to be a finalist in four categories at the AusMumpreneur Awards 2025:
- VA Business
- Professional Services Business
- Services Business
- B2B Business
These awards celebrate Australian mums in business: women balancing leadership, family, and entrepreneurship with courage and creativity.
This recognition feels particularly meaningful. It celebrates not only what we’ve built, but how we’ve built it — intentionally, ethically, and with people at the centre of everything we do.
Finalists in the 2025 FLARE Awards
We’re delighted to share that Virtual Elves has been named a finalist in the 2025 FLARE Awards, presented by Small Business Hub. These awards celebrate forward-thinking, values-driven businesses making a meaningful impact in the Australian small business landscape. To be recognised for our commitment to ethical outsourcing, strategic support, and long-term client partnerships is both humbling and energising. As we continue to grow, this nomination serves as a reminder of why we do what we do, and who we do it for.
Recognition That Reflects a Bigger Shift
These award nominations go beyond individual achievement. They represent a broader shift in how business owners are choosing to grow.
Where once virtual assistants were seen as a ‘nice-to-have’, they’re now recognised as a strategic asset. VAs today are high-level professionals — experts in everything from executive support and project management to systems, marketing, and client care.
The fact that award programs like AusMumpreneur and the Small Business Champion Awards now include and honour VA businesses is proof of that evolution.
This isn’t just a win for Virtual Elves — it’s a win for the industry.
Reflections on Growth, Leadership, and Letting Go
As part of the awards process, we were invited to pause and reflect. What stood out most was the journey.
2024–2025 has been a year of big growth. Bigger leadership. Bolder decisions. Faster pace.
But growth rarely feels comfortable. It asks more of you—not just in time, but in trust.
Stepping into this next chapter meant letting go of control, backing our team, and learning to embrace change. It’s taught us that leadership isn’t about knowing everything. It’s about asking better questions and making space for others to thrive.
For us, this journey has never been about being the biggest. It’s about doing our best work with the right people—and making a meaningful difference in the lives of our clients, our team, and our community.
What’s Next for Virtual Elves?
We’re just getting started.
From new service innovations to deeper client partnerships, our focus remains on helping business owners work sustainably, grow confidently, and feel supported every step of the way.
This recognition inspires us to keep raising the bar — not just for ourselves, but for the industry as a whole.
To Our Community: Thank You
To our clients — thank you for trusting us with your businesses, your time, and your goals. We’re proud to be part of your journey.
To our fellow finalists—congratulations. Your stories are powerful, and your work matters. It’s a privilege to stand beside you.
To those just discovering Virtual Elves — welcome. We believe in doing business with heart, with skill, and with intention. And we’re so glad you’re here.
Here’s to the journey. Here’s to the work. And here’s to the future of virtual support in Australia — quietly powerful, proudly professional, and ready for whatever comes next.
Quiet Confidence. Real Results.
If you’re considering virtual support, know this: partnering with Virtual Elves means more than ticking off a to-do list. It’s about gaining a trusted extension of your business — people who genuinely care, who understand the weight of responsibility you carry, and who show up with the professionalism, proactivity, and discretion your business deserves. These awards may recognise our work, but the true reward is in the lasting partnerships we build with clients who want to grow with clarity, not chaos.
