So you know you need quality content for your social media and website. You can create your own of course, and you can also draw upon the myriad of 3rd party articles that are published every second on the internet. But finding and administering quality content is like panning for gold – you have to wade through a lot to find those special gems.
So how do you go about it?
Find sources that are in line with your brand. For example, if you are an accounting firm you might want to look at sites like Financial Review or Forbes Finance. These are the kinds of sites that will be posting the type of content that will interest your clientele.
Set up and start using an RSS“Reader” app like Feedly, Zite or NewsBlur. You can map your preferred sources and topics into the reader, which will pull any newly published content into your RSS newsfeed, making it easy to keep abreast of current articles and trending topics in your field.
Once you’ve chosen your suitable suite of articles (you can plan it every day or for the week ahead, depending on your needs) record them in a spreadsheet or google doc, making sure you list the date, time and media platform you’re posting the content on.
Now it’s time to repost! When you repost it is nice to add your own comment or spin on the article, and ALWAYS credit your sources!
So! Now you have a basic idea of how to curate and mange 3rd party content for your media platforms – remember that it takes dedication and consistency. If you don’t have the time or inclination to do this yourself then consider outsourcing to someone that can do it for you. The key is to just get something out there regularly so people expect to hear from you!