90% of businesses are leveraging social media to increase their visibility and communicate their branding to their customers. Social media management is another way for businesses of all sizes to connect with their customers, create leads, and boost sales.
However, creating a social media strategy is a job that requires extra special attention and a lot of creativity. Throw in a splash of customer service and a hint of engagement and social media management is practically a full time job.
With all the work that comes with managing a business, business owners might find the work of managing social media a tedious task and might be tempted to move it to the bottom of their priority list. However, that would affect their social media marketing efforts. Business owners are left to ponder if they should make the effort or delegate the work and hire a social media manager.
Here are the 3 burning outsourcing questions to ask yourself when hiring a social media manager:
Do I have the time to manage social media?
The main priority of every business owner is to provide excellent service while growing their business. Most of their time is spent on doing these two things. As a business owner, you may already have the social media tools that can schedule posts, track brand mentions, monitor leads, and respond to inquiries. But even with social media tools, you know that these things require personal and constant attention. You need to constantly aim to increase your followers and be social online.
Do I know what to say and how to say it?
Your social media will thrive with good content. To create a winning social media strategy, you must have strong content. With strong content will come an exchange of ideas and what is known in social media terms as ‘engagement’. If you own any kind of social media for your business, you know that most of your time is spent on customer engagement. Increasing your followers and building a community organically will take time, and you can only do that with engagement.
What Should I Do?
Do you have the time, the content, and the experience to do all of the above? If yes, then you are on your way to becoming a one-man social media team. However, there is more to social media management than just having a social media presence. Most entrepreneurs do have content and a good sense of their brand voice. However, they find that they need to get just a bit more creative in communicating that. And frankly, most business owners just don’t have the time. If you find that you have the budget to be able to outsource this work, strongly consider delegating this task. Think about hiring a virtual assistant to manage your social media.
Hiring a virtual assistant social media manager will take the load off and help you focus on other things that can help you grow your business.
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