Now that Google’s Panda is part of its core algorithm, businesses, especially small and local enterprises, need to up their content game. Because the search giant has shifted its attention to ensuring that web users have access to useful and excellent online content, it is vital for brands and businesses to provide their audience with quality content so they can improve their search rankings and ensure the visibility and relevancy of their respective websites.
If you want your website to be compliant with Google’s latest update, you should consider conducting a content audit of your site. By auditing your online content, you can determine if your existing web content is still relevant and identify what you need to update going forward.
Danielle Antosz, senior editor at Search Engine Journal, provides some nifty hints and tips on how to conduct a content audit.
- Identify your goals
Conducting a content audit is a lot of work. This is why before you get started, it’s important to determine why you are doing it in the first place. Identify your goals and objectives. Are you doing the audit because you want to drive more traffic to older content? Or perhaps you want to improve your site’s SEO. Whatever the case may be, you should find out what your goals are so you can identify how you are going to approach the task at hand.
- Locate all your content
After identifying your goals, the next thing you need to do is determine the location of everything you have posted on your site, from the moment your site goes live to until the present time. This is a huge undertaking so you should consider asking other people for help. You may also use a crawling tool or find the information you need on Google Analytics.
- Analyse your results
Once you have located all of your web content, the next step is to determine how successful they were. Now success, according to Danielle, depends on the type of business you have and your content marketing strategy. As such, be sure to measure the results of your content according to the marketing goals and objectives you have set for your business in the past. By analysing your content results, you can identify which type of content your audience are more partial to, determine whether you need to update an existing piece of content or leave it as it is, and see if it is viable to create something similar.
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