Google has always been fond of websites with interesting and quality content. As such, for a small business owner like you, it’s essential that you invest a portion of your marketing budget on your content marketing strategy. By posting interesting and relevant content on your site, not only can you attract the attention of your target customers and boost your credibility, you can also help improve your search rankings on Google.
However, one of the usual challenges of running a Google-friendly content marketing campaign is budget, or the lack thereof. When you have limited funding, it can be difficult to do things because it is as if your hands are tied. But don’t you worry. KISSmetrics co-founder Neil Patel has shared some practical tips on how you can develop an effective content marketing campaign on a limited budget.
Focusing on cost-efficient content
According to Neil, there are usually four to five types of content that your target audience will enjoy. So instead of producing many different types of content, you should stick to those that will give you the best results. This way, you don’t have to waste your time, money, or energy on creating pieces of content that won’t satisfy your target audience and help you get the results you are expecting.
Quality over Quantity
Many businesses and marketers focus on quantity, rather than quality, thinking that this is the best way content marketing can contribute to the growth of their business. What they don’t realise is that according to Neil, such a practice is usually a “major source of wasted money.” When you’ve only got a small business and you have a limited content marketing budget, your main focus is to ensure that each post you make is as valuable as possible. This basically means that it’s better to publish one amazing piece of content per month than to publish 30 low quality or mediocre posts during the same period.
Remember the 80-20 rule
According to the 80-20 rule, 80% of your results will come from 20% of your efforts. So when this rule is applied to your content creation strategy, 80% of the value of your content will come from 20% of the effort you put into creating a post. This simply means that you must resist the urge to do things that won’t add value to your web content. For instance, if the layout of an infograph is good enough the first time you did it, you shouldn’t make any more changes because it won’t make the content any better.
If you need help implementing some of the strategies we have mentioned above, go to www.virtualelves.com.au to find out more and contact us for an initial chat.