Now that you have your very own website and visitors are checking out your content, what do you think should be next? Obviously, converting these visitors into leads or potential customers should be next in the order of things. After all, one of the main purposes of having a website is to expand your customer base and generate more sales so you can grow your small business.
Let me show you exactly how to convert website visitors into customers.
Before you can even think about converting visitors into customers, first, you must know exactly what you want them to do. Do you want them to buy a product? Or perhaps you want them to sign up for your newsletter? Whatever the case may be, having clear conversion goals makes it much easier for you to identify the steps you need to take to achieve those goals. Identifying what your conversion goals are can also help you determine how effective the steps you’ve decided to take are. Once you know what you want your visitors to do, here are some simple tips on how you can convert them into clients/subscribers.
Ensure the conversion point is relevant to the content of your page.
To achieve your desired conversion goal, make sure that your conversion points are related to the content of your web pages. For instance, if you are selling women’s clothes, make sure that there are no ads about children’s or men’s clothes running in the sidebar. Make sure to optimise each page so that it will not send mixed signals to the visitors who are likely to land on that page.
Advertise on your site.
Don’t be afraid to put up advertisements on your own website if you want to generate more conversions. You can add a pop-up window, a banner, or a message bar on your pages. However, be careful not to overdo it. While pop-ups, in particular, are said to help increase sales by more than 150%, they aren’t always viewed favourably by users. And when you overuse them, they might scare potential customers away. As such, use good judgment when advertising on your site.
Let happy clients help you.
To boost your conversions, you can leverage clients who are happy and satisfied with your service. This can be done in many ways, but the most effective of them all is through testimonials and logos. If a potential customer sees logos of brands or positive testimonials of clients you’ve worked with before, they will be more inclined to proceed with the conversion process. It is because the words of your previous clients can add to your credibility. As a result, potential customers are more likely to trust you. This is called ‘Social Proof’.
So, is your website ready to convert visitors to customers? Or do you need some help setting up your conversion points, subscriber opt-ins or adding testimonials? At Virtual Elves we offer all of these services, and more. Check out how we can help improve your website conversions here and contact us today for more information or to schedule a call.