Whether you own a small or large business, it is very important to ensure that your website complies with Google’s latest algorithm update. This way, you can avoid Google penalties that may affect the ranking of your website. In addition, you can also improve the functionality and visibility of site.
Over the last couple of weeks, there have been news and speculation on social media that Google is set to launch a new algorithm update. Rumour has it that the tech giant will roll out its much-anticipated Penguin 4.0 update over the next few days. However, it turns out that the update involves a new version of Panda.
If you have yet to improve the quality of your site, you might want to get cranking now – because Google’s latest Panda update is a big one!
According to the tech giant, it has made Panda a part of its core ranking algorithm. This basically means that it will be keeping a closer eye on a site’s quality and use that as a ranking signal.
Google confirmed the update to Jennifer Slegg, a writer for The SEM Post. .
“Panda is an algorithm that’s applied to sites overall and has become one of our core ranking signals. It measures the quality of a site, which you can read more about in our guidelines. Panda allows Google to take quality into account and adjust ranking accordingly,” Google said.
Panda was originally created to help the search giant weed out poor quality content from its search results. Now that Panda has become an integral part of Google’s core algorithm, it is important for business owners, like you, to ensure the quality of your web content, especially if you want to get better rankings on search result pages and be more visible online.
With the latest update, does it mean that site owners should change or overhaul the existing content of their respective websites?
Not necessarily, according to Google. The tech giant explained that unless you have been penalised or your rankings have taken a hit after the update, you should continue focusing your online marketing efforts on creating new content of good quality. Google added further that instead of creating web content to generate traffic, site owners must develop content that will help as many people as possible.
As for the your old web content, Google assures site owners that pages of outstanding web content can still rank, as long as they are able to provide users with the information or solutions they are looking for.
Does your website content need an update? Contact us today for a no obligation chat to see how we can help improve your site’s content and in turn your search rankings.