Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, semantic searches instead of one or two-word queries to obtain information about certain topics. So if you sell products online, you’ll get better results when you use specific, long-tail keywords in your content than when using the generic ones. But did you know that there are more ways to boost the effectiveness of long-tail keywords?
Micro-targeting is a three-step process that can help you make your long-tail keywords more effective. First, what you need to do is identify a huge number of long-tail keywords that share common phrases or expressions. The next step is to pin-point very specific opportunity gaps on your site where you need to use these keywords more. And third, you should make small adjustments to individual components of your site to make using long-tail keyword groups more suitable for them.
If you’re going to execute a long-tail micro-targeting keyword strategy, here are a few pointers you should consider:
Tip No 1: Different customers have different searching habits.
Because not all customers are the same, never assume that they search the same way. Therefore, to better optimise your site for Google, you should find trends among various searchers’ queries and optimise for them. But since you won’t be able to optimise for everything (because it will take a lot of time and effort), you should look for phrase and expression trends that will bring you the biggest benefit.
Tip No 2: Use different tools for keyword research and discovery.
When you micro-target long-tail keywords, make sure that you don’t depend only on one tool. According to Dave Hutton, a writer for Search Engine Watch, the more keyword research tools you use, the more likely you are to find important keyword trends and expand your keyword pool. In addition to Google Keyword Planner, you should also try using research tools like Term Explorer’s Bulk Keyword Tool and Ubersuggest.
Tip No 3: Adjust existing content first.
Before you start creating new content that incorporates micro-targeted long-tail keywords, it’s important that you go over your old web content and optimise existing web pages for opportunities to micro-target keyword phrases. From title tags and H1 tags to image alt tags, see to it that they contain new and improved long-tail keywords to ensure better results.
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