Our Team

I know you are ready for real business growth!

Our team is at the core of everything we do. We are more than a team we are a FAMILY and we treat everyone with respect and kindness.

The virtual assistants that come to Virtual Elves can be assured of a nurturing and supportive environment, clients that value and look for long-term relationships and a fair and ethical working environment.

Virtual Elves is a business centred around providing flexibility for men and women with skills in the virtual workplace to work from home and balance their work with their family. After all, it’s why we started the business in the first place!

Our virtual assistants and creative specialists are spread all over the Philippines, India and South America.

"My greatest dream is to spend more time with my children, and being part of the VE family made that a reality. Thank you for all the opportunities, you are a wonderful blessing to all of us." Karina

Meet Our Core Team

Kristy Smith

Founder & Owner

Sydney, Australia
Since September 2009

Kristy is the energetic, passionate, inspiring and motivating force behind Virtual Elves. Since starting the business on her own in 2009 she now has the support of over 50 assistants and has helped more than 400 clients.

Alora Bradfield

Social Media Manager/Copywriter
Since 2023
Newcastle, Australia

Alora spearheads our organic marketing efforts. Her responsibilities encompass managing our social media, blogs, and EDMs, ensuring our brand's online presence remains engaging and impactful. Alora's pivotal role is in elevating our digital footprint.

Karen Ciano

Client Experience Coordinator
Since 2023
Sydney, Australia

Karen is on Sydney's Northern Beaches. With a background in hospitality customer service, she is dedicated to building great relationships with our clients. Karen is creative and has a love for social media too.

Vanessa Bond

Business Advisor
Since 2021
Sydney, Australia

Located on Sydney’s Northern Beaches, Vanessa is able to use her extensive experience and knowledge of corporate finance and business operations to assist Virtual Elves streamline business processes and manage their growing client base.

JoAnne Butaran

Recruitment Specialist
Since August 2023
Quezon City, Philippines

Jo is working on ensuring that we hire the best talents to be part of our team. She brings with her years of recruitment expertise.

Tina Ebue

Recruitment Manager
Since February 2017
Bacoor City, Philippines

Tina is the dynamic support behind clients’ quality experience as the Client Experience + Recruitment Manager of Virtual Elves. She is in-charge of recruiting candidates who match our client requirements and making sure that clients feel the care and support of Virtual Elves, which is very critical to the company’s brand.

Cherry Bonachita

HR Manager
Since November 2010
Cebu, Philippines

Cherry has been with Virtual Elves from the beginning in 2010, having supported Kristy as a virtual assistant. She is over seeing the management of all our VAs ensuring that they are all happy and satisfied at work.

Maria Garner

Operations Manager
Since September 2014
Laguna, Philippines

The energetic Maria is now heading the Philippine Operations with all our VAs and management team. Her role is to provide a fun and enjoyable workplace for everyone. She is one of our tenured VAs and have worked with several of our valued clients.

Amit Sharma

Web Developer & SEO Specialist

India
Since November 2015

Full Stack PHP development - Full Stack JavaScript - Python with DJANGO -Mobile application development - SEO

Felipe Juarez

Graphic Designer

Argentina
Since July 2016

Branding Design - Photo Editing - Web Banners/Ads - Word/PDF Documents - PowerPoint Presentations

"I am truly grateful for everything Virtual Elves has given/taught me throughout the whole duration of my employment here considering there is a pandemic going on. It's been such a crazy crazy year and I am thankful that I have this family who support and uplift each other." Kat Luna

Client Virtual Assistants

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the way you work and propel your business into the big time!

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