According to seasoned online marketers, there is no magic pill or silver bullet that will magically make your website or online marketing campaigns successful. Rather, it is a combination of effective strategies that will help you improve your search rankings and create more conversions. If you’re wondering how you can ensure the success of your …
As Google finally rolled out its latest search algorithm update that favours mobile-friendly websites, webmasters and search marketers are doing their best to ensure that their respective sites are able to cash in on the benefits of Google’s latest move. But aside from improving web design and making it more mobile-friendly, it is also equally …
How to Optimise Your Web Content for Google’s ‘Mobilegeddon’ Update Read More »
To succeed in search marketing, it is very important that you know what keywords internet users are using to find information online. Fortunately, Google has given online marketers an idea of the sort of keywords people are using to find goods and services. According to Matt Lawson, director of search ads marketing at Google, “near …
“Near Me” Searches Growing in Popularity, Google Says Read More »
Just recently, Google released a research paper that describes the method of scoring web documents according to the accuracy of facts. Called “Knowledge-Based Trust,” (KBT) many online experts refer to it as the “Truth Algorithm,” which is said to be a new method being used by Google to assign a Trust Score to help reduce …
Is your website optimised for various mobile devices? If not, it’s time to get cracking. Google recently announced that it will launch an algorithm update on April 21, 2015. The update is set to benefit websites and online business owners with mobile-friendly online spaces. “Starting April 21, we will be expanding our use of mobile-friendliness …
Google’s New Algorithm Update to Benefit Mobile-Friendly Sites Read More »
If your site is still not ranking on Google despite constantly working on and improving your SEO strategy, then you might be having some problems with your backlinks. What should you do to eliminate this issue? Adam Stetzer, president and co-founder of HubShout, offers some simple solutions on how you can address this problem. Gather …
How to Eliminate Backlink Problems to Get Better Google Rankings Read More »
With stiff online competition these days, it can be quite a challenge to be seen and heard by search engines and, of course, your target audience. However, there are “markers” that you can utilise to make it much easier for Google and your target market to see your website. According to Rohan Ayyar of India-based …
‘Markers’ That Can Help Improve Your Site’s Google Search Rankings Read More »
One of the known challenges of online marketing is that you have to come up with articles or blog posts that your readers will find interesting. And with Google giving priority to web content that can benefit users the most, you definitely need to step up your writing game so you can impress not only …
3 Google Analytics Reports That Can Give You Great Content Ideas Read More »
If you have been using Google AdWords to promote your products or services online, the tech giant has launched a new update that will give you more options and help you save time. Just recently, Google introduced the new AdWords Upgraded URLs format that will reportedly help you reduce time spent on managing URL tracking …
Google Updates AdWords, Introduces Upgraded URLs Read More »
Just recently, a number of site owners and webmasters have received notifications that their respective websites have been hacked and classified as “dangerous” on search result pages. If you’ve had a similar problem, don’t worry. It might be Google’s fault, not yours. Google has released a new hacked page classifier to provide early warning for …
Here’s How You Can Fix It If Your Site Has Been Classified as “Hacked” by Google Read More »
Keeping your website updated is one of the best ways to constantly keep it on Google’s radar. After all, it is widely known that the tech giant is very fond of websites that are always fresh and provide users with new and useful content. When updating your site, however, make sure that you pay careful …
4 SEO Mistakes to Avoid When Updating Your Website Read More »
If you haven’t been using Twitter to promote your business online, now is the perfect time to do so. According to reports, tweets will now soon be visible on Google searches. Apparently, Google and Twitter have struck a deal that would make the latter’s 140-character updates more searchable online. Google has always manually crawled Twitter’s …
Tweets to Start Appearing on Google Searches Soon Read More »
