Search Engine Optimisation

Choosing Blog Post Images Your Audience and Google will Like

Content is an integral part of your website. After all, Google and other search engines rely on your content to determine how to rank your site. From the perspective of SEO, the text of your post should be your top priority when creating con...

How to Prepare Your Site for Google’s Upcoming Mobile Update

Last month, Google announced that it will further strengthen its mobile-friendly ranking signal. According to the search giant, it will launch an update in May that is designed to increase the effects of the mobile-friendly ranking signal. T...

4 Important Things Businesses Should Know about Google’s AMP Update

Because more and more people are using mobile devices to access the Internet, it’s important for all business owners to ensure that their websites are mobile-friendly. Now, they have more reasons to go mobile-friendly as Google has bee...

Boost the Effectiveness of Your Long-Tail Keywords with Micro-Targeting

Using long-tail keywords in your content has been proven to be an effective way to boost your rankings on search engines like Google and generate organic traffic for your site. Users these days are more likely to utilise conversational, sema...

Google Encourages Business Owners to Keep Their Knowledge Graph Updated

If it has been quite some time since you last updated the Knowledge Graph information for your business, don’t be surprised if Google gives you a reminder to check it if is up to date. According to Search Engine Journal, the tech giant...

Google Smart Goals are Here to Help You Get More Traffic

Just recently Google has launched Smart Goals, a feature on Google Analytics that can be a huge help for site owners and online marketers especially those who are using AdWords to promote their brand, products, or services. If you’re k...

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